Increasing competition. Soaring costs for customer acquisition. Consumers expecting frictionless customer experiences. All these put pressure on modern businesses. In a market where products have become a commodity, user experience and the ability to meet the requirements about KYC, AML and PSD2 has become the holy grail. Winners in the digital race have something in common; they consider the whole customer journey from onboarding to self-service and understand the crucial role digital identity plays in getting this right.
With over 20 years’ experience in digital identity, John Erik Setsaas is a prolific speaker at fintech industry events around the world including Money20/20 Europe, Digital Finance World. Mobile World Congress, Trustech, EiC and FinTech Connect. He is currently VP of Identity and Innovation at Signicat AS.
Before joining Signicat, John Erik was Chief Development Architect for SAP Identity Management and taught ecommerce, identity services and security at Buskerud University College in Norway. He is a board member of the EEMA, Europe’s leading digital identity think tank, and has received the EEMA Lifetime Achievement Award.